What's one piece of content that performed exceptionally well due to your targeted digital marketing efforts?

Question

Diving into the world of targeted digital marketing, we've gathered insights from Owners to Marketing Executives to uncover content that truly resonated with audiences. From the success of a viral home-improvement blog to the takeoff of a private jet travel article, explore the diverse strategies behind the top ten pieces of content that soared thanks to precise marketing efforts.

Andrew Jenkins · Answer

Let me tell you about the time we hit the jackpot with a blog post for a client titled "5 Home-Improvement Fails That Will Make You Cringe." It was like we found the secret sauce to virality. Here's why it was a home run:
Relatability: Everyone and their mother has a home-improvement horror story. It's like a rite of passage. This content tapped into that shared misery and amusement, making it irresistible not to click.
Visuals: We included some hilariously tragic DIY fails. You know, the kind that makes you go, "Oh no, honey, what is you doing..." Visuals are like catnip for clicks, and these were no exception.
Targeted Promotion: We didn't just throw it into the digital void and hope for the best. We targeted folks who were into DIY, home improvement, and fit the tongue-in-cheek vibe of the content. We used social media ads, pinpointing our audience with the precision of a well-thrown dart.
Engagement: We asked readers to share their DIY fails in the comments, and boy, did they deliver. It turned into a communal therapy session for the DIY-disastrous. Engagement through the roof!
This piece was a blend of entertainment, commiseration, and a touch of education (as in, "Let's learn from these mistakes"). It just goes to show, sometimes, it's not just about selling or promoting; it's about connecting. And a good laugh doesn't hurt, either.

Casey Jones · Answer

One standout piece of content was an interactive quiz we designed for a sustainable fashion brand. The hook? 'Discover Your Eco-Fashion Footprint.' We utilized data-driven insights to hyper-target an eco-conscious demographic across multiple platforms.
Engagement soared—clicks, shares, comments—far beyond projections. Why? The quiz wasn't just informative; it provided immediate, personalized value to users curious about their own impact. That personal touch resonates.
This wasn't simply about views or clicks, though those metrics skyrocketed. It was about fostering a genuine connection, sparking dialogue about sustainability that rippled outward into broader discussions. That's the power of targeted content; it can both educate and inspire a movement.

Alex Stasiak · Answer

One piece of content that really hit the mark for us was a blog post titled "The Top 5 Mistakes Startups Make in Software Development." We focused on promoting it through targeted social media ads and email campaigns to reach our audience of aspiring entrepreneurs and tech enthusiasts. The post offered valuable insights and actionable tips, which resonated with our target audience and drove a significant increase in website traffic and engagement. It just goes to show that providing valuable content that addresses your audience's pain points can really pay off in terms of digital marketing success.

Jordan Dennison · Answer

Working for a B2B-led marketing agency provides my team and me with more opportunities to produce content for 'niche', targeted audiences than is typical of the digital marketing world at large.
One strategy from which we saw great results was our targeted LinkedIn messaging campaign. Many of our B2B clients appeal to broad audiences overall but provide unique, catered production for specific sectors and industries.
As a result, we used LinkedIn's marketing automation feature to produce lists of LinkedIn users that appeal directly to a client's chosen skill set. If our client defines a specific industry for us to target, we are able to use the marketing automation search feature to narrow or broaden the remit of users that are provided to the client, matching the requested industry but also honing the list to only include certain roles of employees—perhaps decision-makers, CXOs, and managers.
By providing these conditions, we are able to offer our clients suitable contacts to approach for their lead generation and brand exposure strategies—often providing a highly efficient output!

Fahad Khan · Answer

One piece of content that stood out was an interactive infographic called "The Ultimate Guide to Sustainable Living." We purposefully created this information to appeal to the interests of our target audience in sustainability and eco-friendly living. Our digital marketing team used a multi-channel strategy through social media sites, email newsletters, and collaborations with key influencers and environmental organizations. Our strategy of focusing on sustainability enthusiasts led to a high level of interaction and the dissemination of an interactive infographic with carbon footprint calculators and suggestions for eco-friendly products on multiple internet platforms. Through improved brand visibility, social media shares, and website traffic brought about by our digital marketing efforts, we raised brand awareness and drove more sales of sustainable living items.

Askia Underwood · Answer

Our immersive vertical video content has performed exceptionally well due to our highly targeted, mobile-first approach to the campaign. By placing end consumers at the center of our campaign and working directly with a filmmaker who specializes in curating cinematic storytelling experiences, we were able to captivate our target audience, elevate the client's brand, and drive meaningful business outcomes.

Adam Ilowite · Answer

We have a blog on our site which is performing exceptionally well. This is because we decided to make the content targeted towards our target audience and not generic (the average of my industry).
There is a belief in the intranet industry that the service is your niche, not your marketing message. We decided to flip this on its head and have seen monumental results. By simply changing our title from the plain 'What is an Intranet?' or 'What do Intranets do?' to our page's actual title - '37 Company Intranet Ideas to Create the Best Employee Intranet.' The results have rolled in, and the difference is night and day.
The saying 'It's all in the finer details' has never rung truer for my example!

Samantha Odo · Answer

One piece of content that really hit the bullseye was our "Ultimate Guide to Investing in Montreal Real Estate." We put a lot of effort into crafting this comprehensive guide, covering everything from the hottest neighborhoods to investment strategies tailored for different budgets. We made sure it was not only informative but also visually appealing with eye-catching infographics and real-life case studies.
The success of this content was largely due to our targeted digital marketing efforts. We identified our audience—potential real estate investors interested in Montreal—and tailored our marketing campaigns accordingly. We utilized various channels such as social media, email newsletters, and targeted online advertisements to reach them where they spend their time online.
What really made this piece stand out was its value proposition. Instead of just promoting our services, we focused on providing valuable insights and actionable tips that our audience could use to make informed decisions about real estate investment in Montreal. This approach not only garnered attention but also built trust with our audience, positioning us as experts in the field.

Nicolas Krauss · Answer

One standout piece of content that significantly benefited from our targeted digital marketing efforts at DasFlow was our "Eco-Friendly Athleisure Wear Guide." By leveraging detailed customer data and preferences, we tailored our social media ads and email campaigns to reach environmentally conscious consumers interested in sustainable fashion. The guide featured insights into our eco-friendly manufacturing processes, fabric choices, and the environmental impact of traditional athleisure wear, resonating deeply with our target audience. The result was a remarkable increase in engagement, website traffic, and, most importantly, a spike in sales for our eco-friendly line. This campaign underscored the power of precise targeting and relevant content in driving digital marketing success.

Fahd Khan · Answer

An article we published on 'The Future of Private Jet Travel Post-Pandemic' performed exceptionally well, thanks to our targeted digital marketing efforts. By identifying a surge in interest for private travel solutions due to health concerns, we crafted content that addressed those issues directly. We utilized SEO strategies to rank for relevant queries and promoted the article through targeted email campaigns and social media ads, focusing on audiences who showed increased interest in safe travel options during uncertain times. The combination of timely, relevant content and strategic promotion led to a significant increase in website traffic, engagement, and inquiries about our charter services, demonstrating the power of aligning content strategy with current audience needs and preferences.

Which Content Pieces Have Seen Exceptional Performance Due to Targeted Digital Marketing?

Which Content Pieces Have Seen Exceptional Performance Due to Targeted Digital Marketing?

Viral Home-Improvement Blog Success

Interactive Eco-Fashion Quiz Engages

Targeted Startup Mistakes Post Resonates

LinkedIn Campaign Targets Niche B2B

Sustainable Living Infographic Spreads Widely

Immersive Vertical Video Captivates Audience

Intranet Ideas Blog Attracts Attention

Comprehensive Real Estate Guide Thrives

Eco-Friendly Athleisure Guide Drives Sales

Private Jet Travel Article Takes Off